L'insouciance est le seul sentiment qui puisse inspirer notre vie et ne pas disposer d'arguments pour se défendre.
-- Françoise Sagan
Showing posts with label COMMUNICATION. Show all posts
Showing posts with label COMMUNICATION. Show all posts

Sunday, March 19, 2017

Inside my little paris

Creativity is a muscle; you need to train it.

discovery and delivery driven
associating
questioning
observing

an inspiring environment
idea maker->facebook at work

les call spotters—trend of their business e.g. my little box
(Seoul, New York, SF)
External consultant, creative consulting, 

creative mornings,
une fois par mois
rencontres autour
(preyer, cuisinire, pain baker… etc)

MegaLab
une fois par mois
TED interne
La aprsieijenne in 19eme (thesis)
to share 
someone shy in logistic and needs to be coached to share with marketing team the late trend of digital

the culture of test and fail
accompagnnoment des équipée
no one wants to fail
if you did not experiment enough and did not fail enough , you did not go long enough

the power of zero

mieux faut essayer vite que penser longtemps
Apple

La factory
Notre startup lab-incubateur

not vertical evolution 
but démarche apprentissage
C’est pas a moi de le faire, mais si j’ai envie de l’avancer, il faut que j’aille
fiche de bosse

horizontal en quipe
centrer projet
par business units, and each unit have their own chef de projet, cream, ….
  • news room (SM, my little maseille, my little berlin, my little tokyo)
  • my little box- business
  • version masculing
  • factory
  • propre crea,...

75% vs 25 %men

culture plus importnant que strass


Best practice
Welcome on board
se sentir accueillir
+petit déj d'accueil
+dejeuner equipe
+ welcome pack

conprendere
+semain de formation 
+lhistoire de my little paris
raconte par Fany(fondatrice)

s’integrer
+ Random Lunch (one invite one by invite one)
+

My little Spotter
La team building sur Instagram
denicher sur paris
hashtag learningparis
streetfood

Le Rituel de la tasse
L’integration materialise (CDI???)

Les projets “sous-marins”
organiser la surprise
une soirée, un enveniment pour le printemps
jmais ces six ou sept personne dessour
vivant animé
spring party

le culture book


4.Une candidate experience a la hauter
Company Stripe US
apéro avec les loses ()touchy, do you have another friend that may be super good and attracted by our company

Nos hacks de recrutement
Chaque rencontre est un entretien qui s’ignore.

5.
reinventer la communication 
genese du projet


——
le clé du manager
comes with a result, should we talk?

‘aider notre groupe a faire face ses problématique communs’
responsabiliser ses collaborateur

vie pro et vie perso-super engage, flip side-travailler bcp
manager accompagner la dessous

Core business of My little, three principal poles
  • Media, Integrated advertisement by newsletter
  • My little 65% UK Germany
  • mobile application business integrated with studio

-> candidate:
pas de agence
Everything is in-house (rapidity, agility)
By intern, convergence of 
If recrute, we have to be sure that it will be the best one.

"better than"

Thursday, March 16, 2017

談自由

自由是可以為所欲為,從心所欲不踰矩。

自由是一種與生俱來的權利。
自由是擁有、自我控制、享受生與死。
自由是擁有選擇。

美國曾經是自由之土,因為相較之下,人民、人類、移民擁有較多選擇,選擇教育選擇被認可的方式。
美國再也不是自由之土,因為相較之下,世界上有更多其他的國家的人民享有同等級的選擇。機會再也不是只有美國給得起。

我上網查了中國民國憲法,那些我曾經因為想要享有更多機會而背得滾瓜爛熟的權利我卻無法享有了。


自由是感到幸福。當我說這句話的時候,仍然是陷入美國式的自由了。

Monday, January 23, 2017

What Would You Do If You Weren’t Afraid?


Design is intelligence made visible.

Image and perception help drive value; without an image there is no perception.




Monday, September 05, 2016

Wednesday, August 10, 2016

As brands grow their presence in the direct-to-consumer space to more effectively reach and engage their audience, it is vital to gain an understanding of the best practices that shape digital transformation.

Monday, February 22, 2016

western eyes lookign at the Chinese market and consumer behaviours

Monday, February 08, 2016

11/107

GEFCO_Communication et coordination internationale**
Julie Lahaye
Global logistique automobile et industrielle
Corporate communication
Mettre en oeuvre les outils du pilotage et d'animation du réseau de correspondants de communication du Groupe; en contact avec les représentants de la fonction communication des filiales
TEAM: trust enthusiasm action mind
"Le système ne permet pas d'intégrer des gens qui ont des profils différents."
"Ils cherchaient à avoir des points de vue complètement différents.  En France, c'est toujours ingénieur, école de commerce, ingénieur...C'est dommage."
1ere dommage

S4M_ROI driven mobile ad management solutions(Fusio&Yanco)***
Best startup au Cristal Festival 2015
Cindy Heiser
Brand awareness; event management and administration; content newsletter and brochures; digital analytic tools; Google Adwords campaigns management
A new marketing strategy
super crea et gentil

SOFITEL_Agadir Royal Bay Resort
Assistante Direction Marketing&Distribution LUB Sud Maroc
Communication internes et externes; communiqués de presse; événement

OMD_insights, ideas, results(Omnicom group)
Business Executive Assistant
Market+competition+consumer->insight+comm objectives=strategy+ideas==>>best result for clients
Strategie media; suivi des plans media des clients; benchmark; étude des cible et consommation media

AELIOS FINANCE_Banque d'affaire indépendante; M&A**
Lucie Petitjean
Comm Mark
RP; animation de communication digitale; organisation externe et interne; mise en place de partenariats; création des supports de communication

BETC Design_Havas groupe**
Wanfen Xia
Agence de design global; consulting strategy+creation+coordination de projets
Marketing stratégique, design au service de consommateur
Business development; benchmark; coordination internationale; suivi de production centrale et locale; relation avec les équipes creatives et les clients
Chef de projet-client, budget, creation, juridique, China(+clients), laboratoire stratégique
creatif intern bureau

DARTAGNANS
Communication & community manager
Startup; crowdfunding; patrimoine culturel en France
RP; social media
super industrielle co-working space bureau; republique

MNSTR*
Agence de com & mark independente
Chef de projet/Directeur de clientèle
Brand strategy; digital stories; marketing sportif===>>storytelling: technologie, modernité, créativité--Event; PR; advertising
super creative bureau; republique

VISCONTI_leadership for leaders
Develop politique marketing & com; collab avec direction générale; event; relation avec des prestataire; gestion du site web et blog; outils marketing; com interne
Human resource
8eme

BLABLACAR**
Events Coordination
Blabla Academy; Blabla Tour
travel in Europe
on-site event; support with executives; consistent measurements of key KPIs

KR Media International_Group M**
Strategie; marque; International Coordination; International media planning & buying
Levallois



Havas Socialyse

I find faults, but I find remedies.







Monday, February 01, 2016

Luna

https://www.indiegogo.com/projects/luna-bring-the-moon-along-with-you#/
從今以後當詩人說要把月亮摘下來送給愛人,就再也不是空泛的辭藻。


#Makers!

Tuesday, January 05, 2016

Saturday, December 12, 2015

SO MANY 'FOR 2016' LISTS. SO LITTLE TIME.

http://trendwatching.com/trends/5-trends-for-2016/#

1. STATUS TESTS
Only the worthy will be served.

In 2016, consumers will embrace a new twist on a traditional form of cachet: exclusivity. That means STATUS TESTS that force them to actively prove their worth to the brands they want to buy from. Yep, consumers proving themselves to brands.

2. CONTEXTUAL OMNIPRESENCE:being in the right place at the right time.
Forget omnichannel.
Get ready for new channels and new contexts.

Smart brands will focus on answering a more meaningful equation: innovative channels + nuanced contexts = right place + right time.

3. INSIDER TRADING
Internal culture.
Your next marketing initiative?

One suggestion for 2016: turn inwards, and start by ensuring your internal culture is something to flaunt, rather than hide.

4. BENEFICIAL INTELLIGENCE
AI is about to destroy the world
make life amazing.

In 2016, rising numbers of consumers will demand thatbrands use increasingly powerful and accessible artificial intelligence technologies to put truly smart products and services into their pockets, homes, inboxes, and more.

The underlying motivations that drive embrace of BENEFICIAL INTELLIGENCE are ancient. Save me time! Save me money! Make me a better person! Make everything easier!

5. PERSPECTIVE SHIFTS
Same price. New perspective.
Playfully reposition your product or service in order to offer PERSPECTIVE SHIFTS that shock customers into a radically new appreciation of the value you're offering.

Sunday, November 29, 2015

Levis ad

This is a pair of Levi's®,
buttons and rivets and pockets and cuffs,

and the thread that holds it together.

When the road gets rough and the sky gets jumpy and the stars start falling on top of your head and the waves start breaking against your legs;

It's the thread in your seams that's tied to your dreams.

It's the sole in your feet that keep the beat;

You're gonna be great, you're gonna be great, you're gonna be great;
You're gonna find the cure, you're gonna be famous, you're gonna be shameless.
Spittin' seeds in the wind, tap dancing with your shoe laces pinned, to the back
of a bus at the end of the road, at the bottom of the ninth, with a crown on your head

You're a queen, you're a king, you're the solo act in a sold out show at a six story stadium, and you're proud, you're a hero! You got a hero's grip. Swingin' by a
single stitch. You follow your heart, follow the leader, you're the leader;

Are you joking, are you breaking, are you shaking? You're the next living leader of the world. You're a kid. Holding onto the thread. That holds it together.

This is a pair of Levi's®

Tuesday, November 24, 2015

「以前車馬很慢,書信很遠,一輩子只夠愛一個人。」

Wednesday, November 18, 2015

Wednesday, October 28, 2015

Museums Are F***ing Awesome

"A lot of people do not enjoy museums, especially millennials. They find them boring, irrelevant and lacking in entertainment. In Nick’s speech, he describes his passion for museums, how he started Museum Hack, and his plans for the future in the museum space. You will be able to understand why museums are important and why Museum Hack is working so hard to get new audiences excited about museums."

Tuesday, September 29, 2015

so i do my best to react

il y a des fois je me sens tellement toute seule, mais en meme temps c'est important de se sentir d'etre tout seul.
et il y a des fois je te remercie tellement pour etre a cote de moi.

pour ceux qui sont a cote de moi.

on sera jamais tout seul.
--
當世界運轉得飛快,我們更加盡其所能珍惜那些還永遠還一直停留在身邊我們短暫停留世界的世界時間裡可珍貴的那些人。

此外,還有我們想留給當我們不再世界上但想珍惜給下一代的那些遺產,珍貴到不行的里程碑。

we make money, and we value it differently.

Friday, September 04, 2015

D-0

fais gaffe.
Tu n'en a rien à foutre.

Toujours next step.
Il m'a dit, et je me souviens de tout de tout de tout.

--
Tu ne le pardonnes pas puisque cela ne t'embête pas mais puisque il est un lien précieux;
du coup, tu le pardonnes.

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