As brands grow their presence in the direct-to-consumer space to more effectively reach and engage their audience, it is vital to gain an understanding of the best practices that shape digital transformation.

Tools

https://megalytic.com/blog/measuring-engagement
http://www.havas.fr/media/690460/fy2015_results_final.pdf
http://smallbusiness.chron.com/determine-grp-advertising-35671.html