SO MANY 'FOR 2016' LISTS. SO LITTLE TIME.

http://trendwatching.com/trends/5-trends-for-2016/#

1. STATUS TESTS
Only the worthy will be served.
In 2016, consumers will embrace a new twist on a traditional form of cachet: exclusivity. That means STATUS TESTS that force them to actively prove their worth to the brands they want to buy from. Yep, consumers proving themselves to brands.

2. CONTEXTUAL OMNIPRESENCE:being in the right place at the right time.
Forget omnichannel.
Get ready for new channels and new contexts.
Smart brands will focus on answering a more meaningful equation: innovative channels + nuanced contexts = right place + right time.

3. INSIDER TRADING

Internal culture.
Your next marketing initiative?
One suggestion for 2016: turn inwards, and start by ensuring your internal culture is something to flaunt, rather than hide.

4. BENEFICIAL INTELLIGENCE

AI is about to destroy the world
make life amazing.
In 2016, rising numbers of consumers will demand thatbrands use increasingly powerful and accessible artificial intelligence technologies to put truly smart products and services into their pockets, homes, inboxes, and more.

The underlying motivations that drive embrace of BENEFICIAL INTELLIGENCE are ancient. Save me time! Save me money! Make me a better person! Make everything easier!

5. PERSPECTIVE SHIFTS

Same price. New perspective.
Playfully reposition your product or service in order to offer PERSPECTIVE SHIFTS that shock customers into a radically new appreciation of the value you're offering.