SO MANY 'FOR 2016' LISTS. SO LITTLE TIME.

http://trendwatching.com/trends/5-trends-for-2016/#

1. STATUS TESTS
Only the worthy will be served.
In 2016, consumers will embrace a new twist on a traditional form of cachet: exclusivity. That means STATUS TESTS that force them to actively prove their worth to the brands they want to buy from. Yep, consumers proving themselves to brands.

2. CONTEXTUAL OMNIPRESENCE:being in the right place at the right time.
Forget omnichannel.
Get ready for new channels and new contexts.
Smart brands will focus on answering a more meaningful equation: innovative channels + nuanced contexts = right place + right time.

3. INSIDER TRADING

Internal culture.
Your next marketing initiative?
One suggestion for 2016: turn inwards, and start by ensuring your internal culture is something to flaunt, rather than hide.

4. BENEFICIAL INTELLIGENCE

AI is about to destroy the world
make life amazing.
In 2016, rising numbers of consumers will demand thatbrands use increasingly powerful and accessible artificial intelligence technologies to put truly smart products and services into their pockets, homes, inboxes, and more.

The underlying motivations that drive embrace of BENEFICIAL INTELLIGENCE are ancient. Save me time! Save me money! Make me a better person! Make everything easier!

5. PERSPECTIVE SHIFTS

Same price. New perspective.
Playfully reposition your product or service in order to offer PERSPECTIVE SHIFTS that shock customers into a radically new appreciation of the value you're offering.

How?

如果理性不需要理由

「感受是重要的，我仍然這樣堅信著。但這不意味著我反智或否定理性的意義。我只是不明白為何我們彷彿活在一個永遠只能二選一的世界裡。在《正義的理念》一書中，沈恩反覆申述的，其實也是「歌頌理性時並沒有什麼特別的理由要否定本能心理和自發性的反應的重要地位」、「情感的重要性，也可以在理性的界線內去評斷，如果我們被某些情感深深憾動，那麼就有理由去問問看它要告訴我們什麼。」但我更喜歡他裡面引的普特南（Hilary Putnam）的一句話：「真正的倫理問題是一種實踐問題，而實踐的問題不只涉及價值判斷，更涉及哲學信念、宗教信仰和事實性的信念等等的大雜燴。」是的，真正的倫理問題是一種實踐問題，我有時會看著路人的臉，想著他們是個什麼樣的人，他們會選擇關心什麼又訕笑什麼，對什麼事激動不已什麼事則漠然以對，我有時看著網路上很多偏激的文字，想著在批評這一切的人是否實踐了什麼？更何況，如果我們只有理性，只有不容質疑的理性，那麼它和極端的情感又有什麼不同呢？而如果我們拋棄了感受的能力，或許可以比較輕鬆的活著吧，但那樣的活，又要以犧牲什麼為代價呢？」
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黃宗潔