The Digital Transformation Certificate is an intensive programme composed of advanced courses about digital innovation including:
- Digital Business Strategy
- Acquisition & SEO
- Big Data & Marketing
- Social Media
- E-retailing
- Digital Luxury
- Capgemini Digital Day
- Start-Up Challenge for AXA (finalist)
- Consulting Mission for BlaBlaCar (finalist)
- Front-end Web Code intensive training (Html, CSS, JavaScript)
L'insouciance est le seul sentiment qui puisse inspirer notre vie et ne pas disposer d'arguments pour se défendre.
-- Françoise Sagan
Showing posts with label MARKETING. Show all posts
Showing posts with label MARKETING. Show all posts
Friday, September 01, 2017
Sunday, March 19, 2017
Inside my little paris
Creativity
is a muscle; you need to train it.
discovery
and delivery driven
associating
questioning
observing
an
inspiring environment
idea
maker->facebook at work
les
call spotters—trend of their business e.g. my little box
(Seoul,
New York, SF)
External consultant,
creative consulting,
creative
mornings,
une
fois par mois
rencontres
autour
(preyer,
cuisinire, pain baker… etc)
MegaLab
une
fois par mois
TED
interne
La
aprsieijenne in 19eme (thesis)
to
share
someone
shy in logistic and needs to be coached to share
with marketing team the late trend of digital
the
culture of test and fail
accompagnnoment
des équipée
no one
wants to fail
if you
did not experiment enough and did not fail enough , you did not go long enough
the
power of zero
mieux
faut essayer vite que penser longtemps
Apple
La
factory
Notre
startup lab-incubateur
not
vertical evolution
but démarche
apprentissage
C’est
pas a moi de le faire, mais si j’ai envie de l’avancer, il faut que j’aille
fiche
de bosse
horizontal
en quipe
centrer
projet
par
business units, and each unit have their own chef de projet, cream, ….
- news room (SM, my
little maseille, my little berlin, my little tokyo)
- my little
box- business
- version masculing
- factory
- propre crea,...
75% vs
25 %men
culture
plus importnant que strass
—
Best practice
Welcome
on board
se
sentir accueillir
+petit déj d'accueil
+dejeuner
equipe
+ welcome
pack
conprendere
+semain
de formation
+lhistoire
de my little paris
raconte
par Fany(fondatrice)
s’integrer
+
Random Lunch (one invite one by invite one)
+
My
little Spotter
La team
building sur Instagram
denicher
sur paris
hashtag
learningparis
streetfood
Le
Rituel de la tasse
L’integration
materialise (CDI???)
Les
projets “sous-marins”
organiser
la surprise
une soirée,
un enveniment pour le printemps
jmais
ces six ou sept personne dessour
vivant
animé
spring party
le
culture book
4.Une candidate experience a
la hauter
Company
Stripe US
apéro avec
les loses ()touchy, do you have another friend that may be super good
and attracted by our company
Nos
hacks de recrutement
Chaque
rencontre est un entretien qui s’ignore.
5.
reinventer
la communication
genese
du projet
——
le clé
du manager
comes
with a result, should we talk?
‘aider
notre groupe a faire face ses problématique communs’
responsabiliser
ses collaborateur
vie pro
et vie perso-super engage, flip side-travailler bcp
manager
accompagner la dessous
Core
business of My little, three principal poles
- Media, Integrated advertisement
by newsletter
- My little 65% UK
Germany
- mobile application
business integrated with studio
->
candidate:
pas de
agence
Everything
is in-house (rapidity, agility)
By
intern, convergence of
If
recrute, we have to be sure that it will be the best one.
"better
than"
Monday, February 08, 2016
11/107
GEFCO_Communication et coordination internationale**
Julie Lahaye
Global logistique automobile et industrielle
Corporate communication
Mettre en oeuvre les outils du pilotage et d'animation du réseau de correspondants de communication du Groupe; en contact avec les représentants de la fonction communication des filiales
TEAM: trust enthusiasm action mind
"Le système ne permet pas d'intégrer des gens qui ont des profils différents."
"Ils cherchaient à avoir des points de vue complètement différents. En France, c'est toujours ingénieur, école de commerce, ingénieur...C'est dommage."
1ere dommage
S4M_ROI driven mobile ad management solutions(Fusio&Yanco)***
Best startup au Cristal Festival 2015
Cindy Heiser
Brand awareness; event management and administration; content newsletter and brochures; digital analytic tools; Google Adwords campaigns management
A new marketing strategy
super crea et gentil
SOFITEL_Agadir Royal Bay Resort
Assistante Direction Marketing&Distribution LUB Sud Maroc
Communication internes et externes; communiqués de presse; événement
OMD_insights, ideas, results(Omnicom group)
Business Executive Assistant
Market+competition+consumer->insight+comm objectives=strategy+ideas==>>best result for clients
Strategie media; suivi des plans media des clients; benchmark; étude des cible et consommation media
AELIOS FINANCE_Banque d'affaire indépendante; M&A**
Lucie Petitjean
Comm Mark
RP; animation de communication digitale; organisation externe et interne; mise en place de partenariats; création des supports de communication
BETC Design_Havas groupe**
Wanfen Xia
Agence de design global; consulting strategy+creation+coordination de projets
Marketing stratégique, design au service de consommateur
Business development; benchmark; coordination internationale; suivi de production centrale et locale; relation avec les équipes creatives et les clients
Chef de projet-client, budget, creation, juridique, China(+clients), laboratoire stratégique
creatif intern bureau
DARTAGNANS
Communication & community manager
Startup; crowdfunding; patrimoine culturel en France
RP; social media
super industrielle co-working space bureau; republique
MNSTR*
Agence de com & mark independente
Chef de projet/Directeur de clientèle
Brand strategy; digital stories; marketing sportif===>>storytelling: technologie, modernité, créativité--Event; PR; advertising
super creative bureau; republique
VISCONTI_leadership for leaders
Develop politique marketing & com; collab avec direction générale; event; relation avec des prestataire; gestion du site web et blog; outils marketing; com interne
Human resource
8eme
BLABLACAR**
Events Coordination
Blabla Academy; Blabla Tour
travel in Europe
on-site event; support with executives; consistent measurements of key KPIs
KR Media International_Group M**
Strategie; marque; International Coordination; International media planning & buying
Levallois
Havas Socialyse
I find faults, but I find remedies.
Julie Lahaye
Global logistique automobile et industrielle
Corporate communication
Mettre en oeuvre les outils du pilotage et d'animation du réseau de correspondants de communication du Groupe; en contact avec les représentants de la fonction communication des filiales
TEAM: trust enthusiasm action mind
"Le système ne permet pas d'intégrer des gens qui ont des profils différents."
"Ils cherchaient à avoir des points de vue complètement différents. En France, c'est toujours ingénieur, école de commerce, ingénieur...C'est dommage."
1ere dommage
S4M_ROI driven mobile ad management solutions(Fusio&Yanco)***
Best startup au Cristal Festival 2015
Cindy Heiser
Brand awareness; event management and administration; content newsletter and brochures; digital analytic tools; Google Adwords campaigns management
A new marketing strategy
super crea et gentil
SOFITEL_Agadir Royal Bay Resort
Assistante Direction Marketing&Distribution LUB Sud Maroc
Communication internes et externes; communiqués de presse; événement
OMD_insights, ideas, results(Omnicom group)
Business Executive Assistant
Market+competition+consumer->insight+comm objectives=strategy+ideas==>>best result for clients
Strategie media; suivi des plans media des clients; benchmark; étude des cible et consommation media
AELIOS FINANCE_Banque d'affaire indépendante; M&A**
Lucie Petitjean
Comm Mark
RP; animation de communication digitale; organisation externe et interne; mise en place de partenariats; création des supports de communication
BETC Design_Havas groupe**
Wanfen Xia
Agence de design global; consulting strategy+creation+coordination de projets
Marketing stratégique, design au service de consommateur
Business development; benchmark; coordination internationale; suivi de production centrale et locale; relation avec les équipes creatives et les clients
Chef de projet-client, budget, creation, juridique, China(+clients), laboratoire stratégique
creatif intern bureau
DARTAGNANS
Communication & community manager
Startup; crowdfunding; patrimoine culturel en France
RP; social media
super industrielle co-working space bureau; republique
MNSTR*
Agence de com & mark independente
Chef de projet/Directeur de clientèle
Brand strategy; digital stories; marketing sportif===>>storytelling: technologie, modernité, créativité--Event; PR; advertising
super creative bureau; republique
VISCONTI_leadership for leaders
Develop politique marketing & com; collab avec direction générale; event; relation avec des prestataire; gestion du site web et blog; outils marketing; com interne
Human resource
8eme
BLABLACAR**
Events Coordination
Blabla Academy; Blabla Tour
travel in Europe
on-site event; support with executives; consistent measurements of key KPIs
KR Media International_Group M**
Strategie; marque; International Coordination; International media planning & buying
Levallois
Havas Socialyse
I find faults, but I find remedies.
Wednesday, January 13, 2016
Saturday, December 12, 2015
SO MANY 'FOR 2016' LISTS. SO LITTLE TIME.
http://trendwatching.com/trends/5-trends-for-2016/#
Only the worthy will be served.
In 2016, consumers will embrace a new twist on a traditional form of cachet: exclusivity. That means STATUS TESTS that force them to actively prove their worth to the brands they want to buy from. Yep, consumers proving themselves to brands.
2. CONTEXTUAL OMNIPRESENCE:being in the right place at the right time.
Forget omnichannel.
Get ready for new channels and new contexts.
Smart brands will focus on answering a more meaningful equation: innovative channels + nuanced contexts = right place + right time.
Forget omnichannel.
Get ready for new channels and new contexts.
Smart brands will focus on answering a more meaningful equation: innovative channels + nuanced contexts = right place + right time.
3. INSIDER TRADING
Internal culture.Your next marketing initiative?
One suggestion for 2016: turn inwards, and start by ensuring your internal culture is something to flaunt, rather than hide.
4. BENEFICIAL INTELLIGENCE
AI is about to make life amazing.
In 2016, rising numbers of consumers will demand thatbrands use increasingly powerful and accessible artificial intelligence technologies to put truly smart products and services into their pockets, homes, inboxes, and more.
The underlying motivations that drive embrace of BENEFICIAL INTELLIGENCE are ancient. Save me time! Save me money! Make me a better person! Make everything easier!
5. PERSPECTIVE SHIFTS
Same price. New perspective.Playfully reposition your product or service in order to offer PERSPECTIVE SHIFTS that shock customers into a radically new appreciation of the value you're offering.
Sunday, November 29, 2015
Levis ad
This is a pair of Levi's®,
buttons and rivets and pockets and cuffs,
and the thread that holds it together.
When the road gets rough and the sky gets jumpy and the stars start falling on top of your head and the waves start breaking against your legs;
It's the thread in your seams that's tied to your dreams.
It's the sole in your feet that keep the beat;
You're gonna be great, you're gonna be great, you're gonna be great;
You're gonna find the cure, you're gonna be famous, you're gonna be shameless.
Spittin' seeds in the wind, tap dancing with your shoe laces pinned, to the back
of a bus at the end of the road, at the bottom of the ninth, with a crown on your head
You're a queen, you're a king, you're the solo act in a sold out show at a six story stadium, and you're proud, you're a hero! You got a hero's grip. Swingin' by a
single stitch. You follow your heart, follow the leader, you're the leader;
Are you joking, are you breaking, are you shaking? You're the next living leader of the world. You're a kid. Holding onto the thread. That holds it together.
This is a pair of Levi's®
buttons and rivets and pockets and cuffs,
and the thread that holds it together.
When the road gets rough and the sky gets jumpy and the stars start falling on top of your head and the waves start breaking against your legs;
It's the thread in your seams that's tied to your dreams.
It's the sole in your feet that keep the beat;
You're gonna be great, you're gonna be great, you're gonna be great;
You're gonna find the cure, you're gonna be famous, you're gonna be shameless.
Spittin' seeds in the wind, tap dancing with your shoe laces pinned, to the back
of a bus at the end of the road, at the bottom of the ninth, with a crown on your head
You're a queen, you're a king, you're the solo act in a sold out show at a six story stadium, and you're proud, you're a hero! You got a hero's grip. Swingin' by a
single stitch. You follow your heart, follow the leader, you're the leader;
Are you joking, are you breaking, are you shaking? You're the next living leader of the world. You're a kid. Holding onto the thread. That holds it together.
This is a pair of Levi's®
Wednesday, October 28, 2015
Museums Are F***ing Awesome
"A lot of people do not enjoy museums, especially millennials. They find them boring, irrelevant and lacking in entertainment. In Nick’s speech, he describes his passion for museums, how he started Museum Hack, and his plans for the future in the museum space. You will be able to understand why museums are important and why Museum Hack is working so hard to get new audiences excited about museums."
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